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Canada's fastest growing hot tub manufacturer, I often get asked the
question as to why experienced pool and spa specialist retail stores
are converting their sales floor over to the Pacific brand of hot tub.
The answer is not easy, it is a culmination of several factors:
Firstly, Aber has a willingness to put its sales people in front of
the consumer. We achieve this by filling our calendar with dealer sales
events. Here we learn first-hand what consumers are looking for in their
purchase. We take this information and design our product offering accordingly.
Secondly, we help build retail sales with marketing and flooring programs
that are simple to administer and proven to grow sales. Our POP materials
transform showrooms conveying professionalism and product enjoyment.
Future strategic alliances will help build the Pacific brand awareness
even further.
Thirdly, all manufacturers claim to build a quality product. At Aber,
we know our quality of construction and internal controls to be among
the best in the industry. Our production staff are dedicated and take
pride in building a reliable, well-engineered product. Our sales and
support staff build relationships with our dealers that go beyond standard
customer/supplier relationships.
We carry out our business with honesty and integrity. Decision and
policy makers within our organization each have several years of experience
within the industry and are respected by their peers and in some cases
publicly acknowledged for their contribution to the hot tub industry.
Each year we provide formal technical and sales training at our annual
dealer meeting.Our sales representatives continually visit dealers to
impart sales advice and marketing information to ensure continued sales
growth.
We are a company that has a strong understanding of the marketplace
and where our product is positioned within that market. This enables
us to identify to dealers the great opportunity for sales growth by
promoting the Pacific line of hot tubs.